Our audience

Our value to advertisers lies in the quantity and in the quality of our readers. Global, market influencers with real purchasing power, who trust in and rely on our integrity, commitment and passion for shipping.

Advertisers can utilise the quality as well as the size of our readership. TradeWinds enjoys incredible reader loyalty, with around 70% of our active subscribers visiting our news site multiple times every working day.

Our reach

18,000

Digital & Print subscribers

Our monthly online presence includes over

300,000

Unique users

1.5 million

Page views

Source: Adobe Analytics & Google Analytics

Real purchasing power

41%

of our subscribers have direct purchasing power

With 41% of our readers having direct control of purchasing spend, you can be sure that your messages will be seen by the people that matter most, wherever they are. This is value-for-money, laser-targeted advertising.

Global dedicated readers

Who are our subscribers?

A large portion of the key decision-makers in every
sector of the industry, worldwide.

34%

Shipowners Operators/Managers

15%

Brokers

8%

Charterers

8%

Consultancies

6%

Shipping agencies

6%

Ship equipment suppliers

6%

Insurance/P&Is

4%

Finance/Banks

4%

Classification societies

3%

Shipyards/Repair yards

3%

Lawyers/Legal advising

3%

Non-Government Organisations & Associations

“As a leading ship owner and operator, it’s important that we rely on credible and authoritative news sources to keep us abreast of industry developments; we find that in TradeWinds.”

Eleanor Tan

Global Head – Corporate Communications, Swire Shipping

“TradeWinds – an invaluable tool for real time news.”

Christos Tsakonas

Global Head of Shipping, DNB Bank

“TradeWinds is renowned in the market for its independent news – that’s what gives it credibility. We want Jotun to be seen everywhere, and TradeWinds is everywhere – reaching our target audience, not just locally but globally. A good investment.”

Siri Moldestad Sanna

Communications Manager Group Communications, Jotun A/S

“A good source for insight, data, and keeping up with what the major players in shipping are up to. TradeWinds is also a valuable tool for the leaders in our organisation to stay current on the state of the industry.”

Alfonso Castillero

Chief Operating Officer, Liberian Registry (LISCR, LLC)

“TradeWinds? Simple. The beginning of my day in the office. A wide array of well-captured and well-written articles, published in a timely manner.”

Jakub Walenkiewicz

Principal Market Analyst/Business Development Manager, DNV