Technical Info & Deadlines

TradeWinds can tailor a truly integrated campaign. Maximum impact to a targeted audience, at just the right frequency – delivering unrivalled value for money.

Digital ads

Click here for guidelines for display creatives

Technical requirements

• Duration of animated ads must be 30 seconds or less.
• Ads must open in new tab or new window only.
• To make sure image creatives look great on any device, you can upload high-density image assets up to twice the dimensions of your creative. Display & Video 360 will scale down the image based on the resolution of the device where it serves. Display & Video 360 will only scale the image into sizes with the same aspect ratio as the original asset. For example, if you’re making a 300 x 250 creative, you can upload a high-density image up to 600 x 500.

Supported file types for image creatives
You can use JPG, JPEG, GIF, and PNG files for image creatives.

Supported file types for HTML5 creatives
HTML5 creatives must be compressed in a ZIP file.

You can include the following file types inside an HTML5 ZIP file:
HTML/Text: HTML, HTM, CSS, JS
Images: JPG, JPEG, GIF, PNG, SVG
Fonts: DFONT, EOT, OTF, TTE, TTF, WOFF, WOFF2

Click here for guidelines for mobile creatives

Technical requirements

• Animation duration: Ads can only animate for 30 seconds or less.
• Autoplay: Ads that autoplay audio are prohibited. (Ads that autoplay video are OK, as long as the audio is muted)
• Pop ups: Ads that spawn popups or surveys are prohibited.
• File types: PNG, JPG, GIF, or HTML5.
• Size: Creatives must be 150 KB or less on their initial load. Additional load must be “polite” and can’t exceed 2.2 MB.

Restrictions
• Autoplay: Ads that autoplay audio are prohibited. (Ads that autoplay video are OK, as long as the audio is muted.)
• Pop ups: Ads that spawn popups or surveys are prohibited.
• Size: Image creatives hosted by Display & Video 360 can be up to 10 MB. There’s no file size limit for HTML5 .zip files.
• Download size: The total file size of all creative files downloaded by a person’s browser when an ad serves is limited to a maximum of 5 MB.

Click here for guidelines for video creatives

Leaderboard with video:
Chrome will remove ads if they’re been considered heavy due to the “Heavy Ad Intervention” Click here to find out more

An ad is considered heavy if it has not been clicked on by the user and meets any of the following criteria:
Used the main thread for more than 60 seconds total.
Used the main thread for more than 15 seconds in any 30 second window (50% utilization over 30 seconds).
Used more than 4 megabytes of network bandwidth to load resources.

Headlines newsletter
Static GIFs, JPGs or PNG only.

Third-party trackers

Upstream does allow third-party trackers in ad banner campaigns, customer must sign an advertising data agreement, please click here to view our full data policy for advertisers.

Print ads

Acceptable formats

Weekly newspaper

Files must be produced in print ready PDFs, high resolution, (180dpi or more), CMYK/Greyscale and fonts embedded or outlined.

Note that text appears jagged if produced as a greyscale or CMYK picture so do not supply black text made from four colours – please just use black alone. Process colours in small type or elements are more likely to show misregistration on printing, therefore we do not recommend font sizes less than 9 point. Bitmap or vector graphics produce a sharp edge.

Bitmap or vector graphics produce a sharp edge. ICC-profile for TradeWinds: WANIFRAnewspaper26v5

Newspaper printing area:

  • Maximum height of full ad: 374mm
  • Maximum height of ad 4 columns wide or less: 356mm
  • Maximum width of full ad: 246mm
  • Text page column width: 46mm
  • Number of text columns: 5

Size restrictions may apply on page 3, the back page and on Business Focus sections. Please inquire.

For details on delivering copy or for further support, consult your account manager or contact TradeWinds production

Booking deadline
By Wednesday one week before publication.

Cancellations
By 2.00pm CET Friday one week before publication.

Finished material and copy for type-setting ads
By 2.00pm CET Monday before publication.

 

TW+ Magazine

Printing requirements

All advertisements must be CMYK and 300dpi. Files must be produced in print ready PDF format with fonts embedded or outlined. Full page ads must include 3mm bleed with crop marks. Important ad elements should be placed at least 6mm inside the crop size.

ICC-profile for TW+: Coated FOGRA39

Booking and cancellation deadline
By 11.00am CET three weeks prior to publication.

Artwork deadline
By 11.00am CET two weeks prior to publication.

Jobs & Classifieds

Printing area, classified page column width:

1 column, 38 mm
2 columns, 80 mm
3 columns, 122 mm
4 columns, 164 mm
5 columns, 206 mm
6 columns, 248 mm

No of classified page columns: 6
Maximum height of ad: 335 mm

Booking deadline
By 11.00am CET Tuesday before publication.

Cancellations
By 11.00am CET Tuesday before publication.

Finished material and copy for type-setting ads
By 10.00am CET Wednesday before publication.

Digital ads

Click here for guidelines for display creatives

Technical requirements

• Duration of animated ads must be 30 seconds or less.
• Ads must open in new tab or new window only.
• To make sure image creatives look great on any device, you can upload high-density image assets up to twice the dimensions of your creative. Display & Video 360 will scale down the image based on the resolution of the device where it serves. Display & Video 360 will only scale the image into sizes with the same aspect ratio as the original asset. For example, if you’re making a 300 x 250 creative, you can upload a high-density image up to 600 x 500.

Supported file types for image creatives
You can use JPG, JPEG, GIF, and PNG files for image creatives.

Supported file types for HTML5 creatives
HTML5 creatives must be compressed in a ZIP file.

You can include the following file types inside an HTML5 ZIP file:
HTML/Text: HTML, HTM, CSS, JS
Images: JPG, JPEG, GIF, PNG, SVG
Fonts: DFONT, EOT, OTF, TTE, TTF, WOFF, WOFF2

Click here for guidelines for mobile creatives

Technical requirements

• Animation duration: Ads can only animate for 30 seconds or less.
• Autoplay: Ads that autoplay audio are prohibited. (Ads that autoplay video are OK, as long as the audio is muted)
• Pop ups: Ads that spawn popups or surveys are prohibited.
• File types: PNG, JPG, GIF, or HTML5.
• Size: Creatives must be 150 KB or less on their initial load. Additional load must be “polite” and can’t exceed 2.2 MB.

Restrictions
• Autoplay: Ads that autoplay audio are prohibited. (Ads that autoplay video are OK, as long as the audio is muted.)
• Pop ups: Ads that spawn popups or surveys are prohibited.
• Size: Image creatives hosted by Display & Video 360 can be up to 10 MB. There’s no file size limit for HTML5 .zip files.
• Download size: The total file size of all creative files downloaded by a person’s browser when an ad serves is limited to a maximum of 5 MB.

Click here for guidelines for video creatives

Leaderboard with video:
Chrome will remove ads if they’re been considered heavy due to the “Heavy Ad Intervention” Click here to find out more

An ad is considered heavy if it has not been clicked on by the user and meets any of the following criteria:
Used the main thread for more than 60 seconds total.
Used the main thread for more than 15 seconds in any 30 second window (50% utilization over 30 seconds).
Used more than 4 megabytes of network bandwidth to load resources.

Headlines newsletter
Static GIFs, JPGs or PNG only.

Third-party trackers

Upstream does allow third-party trackers in ad banner campaigns, customer must sign an advertising data agreement, please click here to view our full data policy for advertisers.

Print ads

Acceptable formats

Weekly newspaper

Files must be produced in print ready PDFs, high resolution, (180dpi or more), CMYK/Greyscale and fonts embedded or outlined.

Note that text appears jagged if produced as a greyscale or CMYK picture so do not supply black text made from four colours – please just use black alone. Process colours in small type or elements are more likely to show misregistration on printing, therefore we do not recommend font sizes less than 9 point. Bitmap or vector graphics produce a sharp edge.

Bitmap or vector graphics produce a sharp edge. ICC-profile for TradeWinds: WANIFRAnewspaper26v5

Newspaper printing area:

  • Maximum height of full ad: 374mm
  • Maximum height of ad 4 columns wide or less: 356mm
  • Maximum width of full ad: 246mm
  • Text page column width: 46mm
  • Number of text columns: 5

Size restrictions may apply on page 3, the back page and on Business Focus sections. Please inquire.

For details on delivering copy or for further support, consult your account manager or contact TradeWinds production

Booking deadline
By Wednesday one week before publication.

Cancellations
By 2.00pm CET Friday one week before publication.

Finished material and copy for type-setting ads
By 2.00pm CET Monday before publication.

 

TW+ Magazine

Printing requirements

All advertisements must be CMYK and 300dpi. Files must be produced in print ready PDF format with fonts embedded or outlined. Full page ads must include 3mm bleed with crop marks. Important ad elements should be placed at least 6mm inside the crop size.

ICC-profile for TW+: Coated FOGRA39

Booking and cancellation deadline
By 11.00am CET three weeks prior to publication.

Artwork deadline
By 11.00am CET two weeks prior to publication.

Jobs & Classifieds

Printing area, classified page column width:

1 column, 38 mm
2 columns, 80 mm
3 columns, 122 mm
4 columns, 164 mm
5 columns, 206 mm
6 columns, 248 mm

No of classified page columns: 6
Maximum height of ad: 335 mm

Booking deadline
By 11.00am CET Tuesday before publication.

Cancellations
By 11.00am CET Tuesday before publication.

Finished material and copy for type-setting ads
By 10.00am CET Wednesday before publication.

Still haven’t found what you’re looking for?
Feel free to contact us for further information.